As a Creative and Art Director based in New York, I design with a focus on human perception — exploring how visual systems shape the way people engage with ideas, technology, and culture.
My career spans agency and in-house environments, leading concept design, brand identity, and multi-channel campaigns for major global brands including Verizon, Coca-Cola, and Mastercard, as well as cause-driven nonprofits. For nearly a decade, I've art directed the United Nations' Procurement Forum, and earlier collaborated on a TED Residency project bringing designers and scientists together. Whether establishing large-scale visual frameworks or crafting end-to-end campaign assets, I focus on transforming complex ideas into clear, engaging visual stories.
I hold a BFA in Graphic Design from Moscow Academy of Education and a Master’s in Communications Design from Pratt Institute, where my research centered on cognitive systems and learning processes.
Outside client work, my independent art practice has explored identity and the influence of digital life on perception, shown through exhibitions in New York and Russia.