Sponsorship KVs
Key visual concepts for Mastercard's hockey tournament and UEFA Champions League sponsorships, each translating the partnership into standalone campaign imagery.
Key visual concepts for Mastercard's hockey tournament and UEFA Champions League sponsorships, each translating the partnership into standalone campaign imagery.
Nationwide PayPass Campaign
A multi-year rollout adapting core visual language across successive iterations, tailored to each city's transit color system. Extended through posters, bus and subway door stickers, wobblers, floor graphics, Airtrain banners, and a companion animated spot — walking riders through the contactless process step by step.
