Siberian Grit for Ren-TV Novosibirsk
Co-developed the concept with a copywriter and art directed its execution for a large-format key visual promoting Ren-TV in Novosibirsk, built around the brand's "Siberian Grit" positioning. Two hunters in the field fire at what turns out to be a passing spaceship — startled by nothing, true to form — tying into Ren-TV's long-running sci-fi and paranormal programming identity. Produced across multiple formats, including a 65x65 foot installation — covering roughly 8 floors of a building facade — in downtown Novosibirsk.
Co-developed the concept with a copywriter and art directed its execution for a large-format key visual promoting Ren-TV in Novosibirsk, built around the brand's "Siberian Grit" positioning. Two hunters in the field fire at what turns out to be a passing spaceship — startled by nothing, true to form — tying into Ren-TV's long-running sci-fi and paranormal programming identity. Produced across multiple formats, including a 65x65 foot installation — covering roughly 8 floors of a building facade — in downtown Novosibirsk.
National Prime-time Campaign
Developed the concept and art directed a national campaign launching Ren-TV's prime-time lineup, anchored by "The Cure," the network's flagship doctor drama. The key visual brings together four of the network's biggest personalities — a news anchor, the drama's lead actor, and television personalities Anna Chapman and Igor Prokopenko — connected by a pulsing orange line referencing the show's medical theme, under the line "Rescuing your evenings from boredom." Sourced the photographer and directed the shoot — produced across billboard, vertical, horizontal, and digital formats, with the news anchor swapped for each city's local market.
Developed the concept and art directed a national campaign launching Ren-TV's prime-time lineup, anchored by "The Cure," the network's flagship doctor drama. The key visual brings together four of the network's biggest personalities — a news anchor, the drama's lead actor, and television personalities Anna Chapman and Igor Prokopenko — connected by a pulsing orange line referencing the show's medical theme, under the line "Rescuing your evenings from boredom." Sourced the photographer and directed the shoot — produced across billboard, vertical, horizontal, and digital formats, with the news anchor swapped for each city's local market.
Localized for individual markets — anchor swapped per city.
