Designed the key visual and retail system for the Sochi 2014 store — coolers, floor displays, POP signage, and leaflets — including a branded promo spot, shown here in a live activation.
Another Olympic-themed key visual, built around client-supplied athlete photography and carried through matching displays, leaflets, and brochures to extend the campaign's reach.
Promotional materials for local sporting events, including an interactive leaflet that reveals exercise benefits with a twist of the wheel — supported by photography from live activations.
