The Ride. The card takes center stage as the hero of an amusement park adventure — racing through loops of hot savings, plunging into a giant discounts vat, and soaring through a field of bonus benefits. The spot lands on the brand's signature flying pig, caught mid-air in a butterfly net. A fast, kinetic way to show how much value is packed into one card.
The Parade. All four brand characters march in celebration, flags raised with the card's 7% benefit. A magic portal appears and pulls them through — arriving on the other side with the card front and center, a flying pig swooping in to close. A festive, character-forward concept that puts the brand's personality at the heart of the offer.
The Screen. The card is reimagined as a touchscreen — swipe to reveal cash back, slide to open a portal of discounts, tap to unlock a burst of benefits moving into the card. An intuitive, gesture-driven concept that makes the card feel interactive and rewarding by nature.
